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BOOKS > TD 63-73

TD 63-73
Design Library > Visual Communication > Graphic Design
TD 63-73
저자/역자an insider's view by Ben Bos
언어영어
출판사Unit Editions
연도2011
#오늘날_디자인 #예술_그래픽미술 #끼친_영향력 #시각디자인 #디자인_스튜디오 #디자인_세계 #Graphic_design #그래픽_디자인 #디자이너 #시각_디자인
Design Library 2F
서가위치

현대카드 코멘트

시각디자인계에서 막대한 영향력을 행사한 네덜란드 디자인 그룹 토털디자인(TD: Total Design)의 디자인 세계를 조명한다. 1963~1973년 토털디자인 스튜디오의 황금기에 작업한 디자인을 수록했으며, 방대한 토털디자인 아카이브와 디자이너 Ben Bos의 글을 통해 그룹의 역사와 함께 오늘날 디자인계에 끼친 영향력을 살펴볼 수 있다.

목차

Total Design: an insider's view

Total Design, a phenomenon

A small scale sociological adventure

An elegant and prestigious workplace

Total Design gets underway

The coming together of the creative staff

A team-based studio structure

Total Design, its equipment and tools

Total Design, pioneers in a new profession

Total Design: what's in a name?

Collaborations and alliances

Philosophy and design principles

Total Design and its place in the profession

The design professtion and its terminology

Total Design, its political orientation

Masters and pupils

Grids and typographic restraints

Typography, lettering and alphabets

The beginnings of corpotrate identity

Total Design and publicity

Further education and professional training at TD

Life before Total Design

Wim Crouwel: a meteoric rise to the top

Benno Wissing: a Rotterdammer

Ben Bos: inch by inch

Friso Kramer: well favoured by his genes

Paul and Dick Schwarz, and their brother Leo

The teams and their members

Team Wim Crouwel

Team Benno Wissing

Team Friso Kramer

Team Ben Bos

Total Design: the work

1 Corporate visual systems

2 Art, clarity and structure

3 Urban identity

4 Graphic space

5 Industrial forms

6 Consistency and flexibility

7 The financial grid

8 Communication and security

9 Systems for shopping

10 Wayfinding and mass air travel

11 Print trade

12 Typographic image

13 Industrial Design

14 Symbols of abstraction and structure

15 The people and the studio

Epilogue

15 The people and the studio

Bibliography

15 The people and the studio

Index

15 The people and the studio

Colophon

15 The people and the studio

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