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BOOKS > The Compendium

The Compendium
Design Library > Visual Communication > Graphic Design
The Compendium
저자/역자Pentagram ; [editor, David Gibbs]
언어영어
출판사Phaidon
연도1993
#펜타그램 #통해_디자인_역사 #펜타그램의 #클라이언트 #디자인_철학 #디자인_작업 #그래픽_디자인 #프로젝트 #대한_모노그래프 #작품_세계
Design Library 2F
서가위치

현대카드 코멘트

글로벌 디자인 에이전시 펜타그램(Pentagram)의 작품 세계에 대한 모노그래프. 펜타그램의 독자적인 디자인 철학과 전문적 노하우, 성공적인 스토리텔링 방법을 조명하고 다방면의 클라이언트와 함께한 디자인 작업을 수록했다. 건축, 제품, 그래픽 디자인 등 다양한 분야의 프로젝트를 통해 디자인 역사에 남긴 펜타그램의 발자취를 살펴보고 세계 디자인계의 흐름을 엿볼 수 있다.

목차

Foreword

About Pentagram

Knowledge and method

Introduction

Making faces - Beyond caricature

Being paid to talk - Design consultancy

Image as strategy - Graphic power

Designed to be made - Prodcut economics

From A to B - Making maps and disagrams

Measure for measure - Recreating the Globe Theatre

Character development - Evolution of letters

Designers' thinking

Introduction

The figurative wit - Puns, metaphors, clichés, analogies

Notes on design - Thoughts and views

Parody and Zeitgeist - Present from the past

3-D thoughts - Designing products

Architec as art director - Artists for buildings

Storytelling in pictures - Imagees as messages

Reading betwwen the line - Interpreting the biref

Fields of work

Intorduction

Is it what it appears to be? - Corporate identity

Making marks - Symbols and logotypes

Where, what, how - Signs

Cover to cover - Books

The shop as product - Stores

All wrapped up - Packaging

Important doesn't have to mean boring - Corporate literature

How to make a date - Calendars

The reader is always right - Magazines

Client varieties

Introduction

The client as patron - Five visionaries

Crossing cultures - Outside the English-speaking world

Instant international - Polaroid Corporation

Details aren't details - Unilever House

Talking to yourself - Printers and papermakers

Home form home - Hotels

Place settings - Restaurants

Design for art's sake - Museums and galleries

More than meets the eye - the Guardian

Minding our business - The design industry

Pentagram and partners

Introduction

Under cover - Pentagram publications

Out of thin air - The designer as producer

Distinguishing features - Portraits and obsessions

Index

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