본문바로가기 및 링크
본문 바로가기
주메뉴 바로가기

BOOKS > Graphic Design Before Graphic Designers

Graphic Design Before Graphic Designers
Design Library > Visual Communication > Graphic Design
Graphic Design Before Graphic Designers
저자/역자David Jury
언어영어
출판사Thames & Hudson
연도2012
#그래픽_디자인 #Graphic_design #시각_디자인
Design Library 2F
서가위치

목차

INTRODUCTION

CHAPTER ONE - ALTERNATIVE FUNCTIONS OF THE BLACK ART

Letterpress printing and working conditions

Training and aptitude

The status of the early letterpress jobbing printer

The sign-writer

The jobbing engraver

The engraved writing manual

The engraved frontispiece and title page

CHAPTER TWO - CELEBRATING THE CHALLENGE OF CHANGE

Handcraft to mechanized industry

Early nineteenth-century European typeface design

Display typefaces: British typefoundries

Popular reading: broadsides, chapbooks and almanacs

Newspapers and early advertising

Advertising and the growing influence of the USA

Display typefaces: American wood type

CHAPTER THREE - MECHANIZATION AND INTERNATIONAL AMBITION

The influence of mechanization on the status of design

Advertising and the advertising agency

Packaging and the retail business

Posters and the entertainment business

Information design for transport systems

Lithography and the advent of colour printing

Mechanization and the failures of training

Early photography and its influence on illustration

The elevation of the jobbing printer

CHAPTER FOUR - ARTISTIC ASPIRATIONS FOR MASS COMMUNICATION

The apprentice and technical college

The United States and artistic printing

Artistic printing in Britain

Photography and printing technology

Colour printing and advertising

CHAPTER FIVE - THE RISE OF ADVERTISING AND DESIGN

From Arts and Crafts to Art Nouveau

Art, design and the cultural magazine

The fall of artistic printing

The mechanization of type composition

The commercial artist and the poster

CHAPTER SIX - PRINTING AT THE SERVICE OF DESIGN

Craft, science and revival

The independent designer

Designers working with printers

Establishing credibility for design

Graphic design and the graphic designer

Postscript

NOTES

Postscript

SELECTED BIBLIOGRAPHY

Postscript

PICTURE CREDITS

Postscript

ACKNOWLEDGMENTS

Postscript

INDEX

Postscript

한줄리뷰 0

근거없는 비방 및 욕설이 포함된 욕설은 임의로 삭제 처리 됩니다.

이 책과 유사한 도서

카테고리 인기 도서

Recent View

(0)

확인
취소