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BOOKS > How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
Design Library > Visual Communication > Graphic Design
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
저자/역자Michael Bierut
언어영어
출판사Thames & Hudson
연도2015
#그래픽아트_상업 #그래픽_디자이너 #그래픽_디자인 #시각_디자인 #재기발랄 #대한_생생 #모노그래프이자
Design Library 2F
서가위치

현대카드 코멘트

세계적인 그래픽 디자이너인 Michael Bierut의 모노그래프이자 지침서, 선언문인 이 책은 저자가 직접 진행한 35개 프로젝트에 대한 생생한 경험담과 실질적인 조언들을 들려준다. 재기발랄한 커뮤니케이터로서의 Bierut의 진가가 드러나는 책.

목차

How to be a graphic designer in the middle of nowhere

How to think with your hands

How to destroy the world with graphic design

How to have an idea

How to transcend style

How to create identity without a logo

How to invent a town that was always there

How to work for free

How to raise a billion dollars

How to win a close game

How to be good

How to run a marathon

How to avoid the obvious

How to avoid doomsday

How to be fashionably timeless

How to cross cultures

How to behave in church

How to disorient an architect

How to put a big sign on a glass building without blocking the view

How to make a museum mad

How to judge a book

How to make a mark

How to squash a vote

How to travel through time

How to pack for a long flight

How to have fun with a brown cardboard box

How to shut up and listen

How to top the charts

How to convince people

How to get where you want to be

How to investigate a murder

How to be who you are

How to get the passion back

How to make news

How to set a table

How to survive on an island

How to design two dozen logos at once

How to save the world with graphic design

Acknowledgments

Image credits

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