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BOOKS > Designers Don't Read

Designers Don't Read
Design Library > Brand Design > Advertising
Designers Don't Read
저자/역자Austin Howe
언어영어
출판사Allworth Press
연도2009
#아이디어_개발 #디자인_디자이너 #브랜드_디자인
Design Library 2F
서가위치

현대카드 코멘트

Austin Howe의 철학과 경험을 바탕으로 디자인계 안팎을 묘사한 에세이. 수요자의 요구를 최우선으로 생각하는 온디맨드(On-Demand) 사회의 광고인에게 창의적인 아이디어 개발을 위한 노하우와 영감을 제공한다.

목차

If Designers Don't Read, Why Did I Spend a Year Writing This Book?

Every Design Firm Sounds Exactly the Same

Finding Your Voice

Voice versus Style

Design Is Drumming

Addendum To ”Design Is Drumming”

The Power of the Poster

Planners, Account People, and Project Managers

Planning and Design

More of You and Less of Them Is Best for Them

Designers versus Advertising Art Directors

Art Directors Don't Anymore

The Death of Advertising: Unenlightened Self-Interest

Design Requires Full Immersion, Not Sprinkling or Pouring

Maybe You'd Do Better Work if You Went In-House

How Many Ideas Should You Present?

The Power of Curiosity and Camaraderie to Get You Out of a Creative Rut

Creative Destruction and the Future Advantages of Mediocrity

Career Launchers

Be Inconsistent for a Change

OCD and Modernism

Writers Should Draw and Designers Should Write

Sometimes the Most Inspiring Thing You Can Say Is Nothing

Overcommitment

Nocturnal Genius

Graphic Designers Still Haven't Really Embraced the Web

A New Secret Weapon for Producing Great Work: Respect

How the Saarinen Family Saved Me from Becoming the Sausage King

A Writer's View of Semiotics and Why You Might Care

My Lunch with Michelle Pfeiffer and Whatshisname

For Every Caveman, There's a Talking Gecko

Even When We're Lying We're Telling the Truth

What Is Modern?

What Making Radio Commercials Taught Me about Design

The Importance of Presentation Skills

Concept Development: Some Different Approaches That Work

Seven Designer Shades of Gray

Which Drugs Work Best for Different Kinds of Projects?

What Would Happen if I Did a Piece on Curiosity?

Writing as Art

My Role in All of This

The End

Index

Appendix

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