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BOOKS > Graphic Design History

Graphic Design History
Design Library > Visual Communication > Graphic Design
Graphic Design History
저자/역자Johanna Drucker, Emily McVarish
출판사Pearson
연도2013
#그래픽_디자인 #그래픽아트_그래픽디자인 #시각_디자인 #적재적소
Design Library 2F
서가위치

현대카드 코멘트

그래픽 디자인의 역사를 기술하는 방법에 대한 근래의 논의 중에서 가장 설득력을 인정받은 것은 Drucker와 McVarish의 텍스트이다. 그들의 글은 명료한 서술과 적재적소에 선택된 도판, 그리고 전통적인 정전(正典, canon)들을 기꺼이 넘어서는 혁신성을 보여준다.

목차

Preface and Acknowledgments

Reading Graphic Design History

Introduction

1. From Prehistory to Early Writing 35,000-500 BCE

Mark-Making

Prehistory

Proto-writing

Early writing

The spread of writing as idea and script

The alphabet

Conclusion

Timeline

Tools of the trade

2. Classical Literacy 700 BCE-400 CE

Variations of literacy and the alphabet

The function of graphic codes

Models of writing: gestural and constructed

Writing at the end of the Classical age

Conclusion

Timeline

Tools of the trade

3. Medieval Letterforms and Book Formats 400-1450

Medieval culture and graphic communication

Graphic media and contexts

The codex book

Letterforms, manuscript hands, and pattern books

Graphic forms of knowledge

Publishing communities and graphic arts

Conclusion

Timeline

Tools of the trade

4. Renaissance Design: Standardization and Modularization in Print 1450-1660

Early print design

Graphic communication in Renaissance culture

Print technology and type design

Graphic forms of knowledge

Conclusion

Timeline

Tools of the trade

5. Modern Typography and the Creation of the Public Sphere 1660-1800

Printed matter and the public sphere

Newsbooks, broadsheets, and newspapers

Politics and the press

Graphic arts and design

Modern type design

On the edge of industrialization

Conclusion

Timeline

Tools of the trade

6. The Graphic Effects of Industrial Production 1800-1850

Industrialization and visual culture

Illustrated papers

Book design for mass production

Printing images

Advertising design and typography

Fine art and praphic art

Critical issues

Conclusion

Timeline

Tools of the trade

7. Mass Mediation 1850-1900s

Printed mass media

Changes in print technology

Changing patterns in the use of graphic media

Media networks

Graphic design and advertising

Posters and public space

Conclusion

Timeline

Tools of the trade

8. Formations of the Modern Movement 1880s-1910s

Responses to industrialism

Arts and Crafts publications

Arts and Crafts dissemination

Art Nouveau

Jugendstil

Viennese deisign

Decadence and aestheticism

The private press movement and modern design

Integration of design and industry

Conclusion

Timeline

Tools of the trade

9. Innovation and Persuasion 1910-1930

Visual culture and avant-garde design

The graphic impact of Futurism and Dada

From experiment to principles

Propaganda and mass-communication studies

Graphic persuasion and its effects

Institutionalizing graphic design

Conclusion

Timeline

Tools of the trade

10. The Culture of Consumption 1920s-1930s

Designing the modern lifestyle

Modern style in graphic design

Consumer culture

The profession

Conclusion

Timeline

Tools of the trade

11. Public Interest Campaigns and Information Design 1930s-1950s

Public interest and education

Photojournalism and documentary

Wartime propaganda

Wartime information

Commercial and technical uses of information design

Information analysis and design process

Conclusion

Timeline

Tools of the trade

12. Corporate Identities and International Style 1950s-1970s

Image and identity systems

International style

Style, systems, and graphic design concepts

Technology

The profession

Conclusion

Timeline

Tools of the trade

13. Pop and Protest 1960s-1970s

Pop culture and style

Self-conscious graphic design

Slick surfaces and high production values

Counterculture and the alternative press

Revolutionary culture and protest

Changes in the profession

Critical vocabulary

Conclusion

Timeline

Tools of the trade

14. Postmodernism in Design 1970s-1980s and Beyond

Postmodern styles

Postmodern consumption and conservatism

Critical theory and postmodern sensibility

Postmodernism and activism

Changes in the profession

Conclusion

Timeline

Tools of the trade

15. Digital Design 1970s-2000s

Digital technology: from punch cards and plotters to desktop computing

Media transitions: type design and publications

Fluidity and functionality

The myth of immateriality and challenges of digital design

Conclusion

Timeline

Tools of the trade

16. Graphic Design and Globalization

Globalization and design

Global encounters in design

Global networks and technology

Conclusion

Timeline

Tools of the trade

Glossary

Tools of the trade

Bibliography

Tools of the trade

Credits

Tools of the trade

Index

Tools of the trade

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