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BOOKS > Forms Folds Sizes

Forms Folds Sizes
Design Library > Visual Communication > Graphic Design
Forms Folds Sizes
저자/역자Poppy Evans and Aaris Sherin
언어영어
출판사Rockport Publishers
연도2008
#기본_지식 #핵심_내용 #패키지_디자인 #그래픽_디자인 #시각_디자인
Design Library 2F
서가위치

현대카드 코멘트

패키지 디자인에서 가장 중요한 핵심 내용을 정리한 책. 이미지 파일의 형식, 서체와 색채 선정 등 그동안 디자인 과정에서 쉽게 지나친 중요한 기본 지식에 대한 핵심 정보를 제공한다.

목차

INTRODUCTION

CHAPTER 1: MEASUREMENT CONVERSION CHARTS

Millimeters, Points, and Picas to Inches

Inch Decimals to Inch Fractions

Conversion Formulas

Metric to Imperial Equivalents

CHAPTER 2: COPYRIGHT AND TRADEMARK STANDARDS

Copyright

Public Domain

Transferring Rights

Trademarks and Service Marks

CHAPTER 3: PROOFREADING AND COPYWRITING

Prrofreaders' Symbols

Footnotes

Abbreviation Guide

Number and Numeral Usage

CHAPTER 4: IMAGING AND COLOR

Image File Formats

Photographic Options

Standard Camera Formats and Sizes

Halftone Screens

Tint Values for Halftone Screens

Duotones

Finding the Best Scanning Resolution

Scaling an Image

CHAPTER 5: TYPE

Type Basics and Terminology

Categorizing Typefaces

Serif and Sans Serif

Measuring Type

Type Guide

Ways to Identify Typefaces

Text Typefaces

CHAPTER 6: GRID DESIGN BASICS

Types of Grids

Anatomy of a Grid

Working with Grids

Typographic Unit Grids

Composite Grids

Modular Grids

Hierarchical Grids

CHAPTER 7: PAPER

North American Sheet Sizes

International, or ISO, Sheet Sizes

Basis Weight Equivalents

Grammage

Caliper, Bulk, and PPI

Basis Weight /Caliper Equivalents

Finishes

Grain

Paper Estimator

Paper Usage Guide

CHAPTER 8: BINDINGS AND FOLDS

Standard Binding Types

Which Binding Method Works Best?

Common Fold Styles

Paper Grain and Folding

Tolerances for Gatefolds, Barrel, or Roll Folds

CHAPTER 9: ENVELOPES AND FOLDERS

Envelope Construction

Standard Envelope Styles and Sizes

Window Size and Position

International Envelope Sizes

Printing Considerations for Envelopes

Pocket Folder Styles

Printing Considerations for Pocket Folders

CHAPTER 10: PACKAGING STYLES

Tray-Style Cartons

Basic Tube-Style Cartons

Basic Closure Types

Folders, Sleeves, and other Types of Folding Cartons

Set-up Boxes

Common Styles of Stock Plastic Containers

Paper Bags

Plastic Bags

CHAPTER 11: POSTAL STANDARDS

Genenral Mail Classifications and Requirements

Size Requirements for Flat Mail

Postcard Paper Stock Requirements

Thickness Requirements for Flat Mail

Size Requirements for Packages

Rate Classifications and Delivery Time for Domestic Mail

Package Standards for Mailing

Extra USPS Services

Mail Piece Design Expertise

Postal Websites

CHAPTER 12: BAR CODE STANDARDS

General Standards for UPC Bar Codes

Guide to Color-Correct Bar Coding

Reflectance Values of Four-Color Combinations on Uncoated Stock

CHAPTER 13: PRINTING AND FINISHING

General Guide to Printing Processes

Trapping Tolerances

Types of Offset Lithography

Offset Inks

Varnishes and Protective Liquid Coatings

Glossy versus Matte Finishes

Proofing Methods

CHAPTER 14: GREENING GRAPHIC DESIGN

The Shift Toward Sustainable Practice

Sustainable Materials and Production for Print Design

Sustainable Vocabulary

Fiber Sourcing and Paper Production

Chain of Custody

Certifications

Paper Production

Recycled Paper

Paper from Mixed Sources

Printing

Guide to Environmentally Friendly Papers

CHAPTER 15: ONLINE DESIGN

Website Basics

Web Design Software

The World Wide Web Consortium

Creating a Website

Websafe Color Palette

Using Images Online

Typography on the Web

Working with Levels of Hierarchy

Building Websites

CHAPTER 16: CORE DESIGN JOBS

Websites

Identity Design and Logos

Brochures

Package Design

GLOSSARY

Package Design

RECOMMENDED READING

Package Design

PROCESS COLOR FINDER

Package Design

INDEX

Package Design

ABOUT THE AUTHORS

Package Design

INTRODUCTION

CHAPTER 1: MEASUREMENT CONVERSION CHARTS

Millimeters, Points, and Picas to Inches

Inch Decimals to Inch Fractions

Conversion Formulas

Metric to Imperial Equivalents

CHAPTER 2: COPYRIGHT AND TRADEMARK STANDARDS

Copyright

Public Domain

Transferring Rights

Trademarks and Service Marks

CHAPTER 3: PROOFREADING AND COPYWRITING

Prrofreaders' Symbols

Footnotes

Abbreviation Guide

Number and Numeral Usage

CHAPTER 4: IMAGING AND COLOR

Image File Formats

Photographic Options

Standard Camera Formats and Sizes

Halftone Screens

Tint Values for Halftone Screens

Duotones

Finding the Best Scanning Resolution

Scaling an Image

CHAPTER 5: TYPE

Type Basics and Terminology

Categorizing Typefaces

Serif and Sans Serif

Measuring Type

Type Guide

Ways to Identify Typefaces

Text Typefaces

CHAPTER 6: GRID DESIGN BASICS

Types of Grids

Anatomy of a Grid

Working with Grids

Typographic Unit Grids

Composite Grids

Modular Grids

Hierarchical Grids

CHAPTER 7: PAPER

North American Sheet Sizes

International, or ISO, Sheet Sizes

Basis Weight Equivalents

Grammage

Caliper, Bulk, and PPI

Basis Weight /Caliper Equivalents

Finishes

Grain

Paper Estimator

Paper Usage Guide

CHAPTER 8: BINDINGS AND FOLDS

Standard Binding Types

Which Binding Method Works Best?

Common Fold Styles

Paper Grain and Folding

Tolerances for Gatefolds, Barrel, or Roll Folds

CHAPTER 9: ENVELOPES AND FOLDERS

Envelope Construction

Standard Envelope Styles and Sizes

Window Size and Position

International Envelope Sizes

Printing Considerations for Envelopes

Pocket Folder Styles

Printing Considerations for Pocket Folders

CHAPTER 10: PACKAGING STYLES

Tray-Style Cartons

Basic Tube-Style Cartons

Basic Closure Types

Folders, Sleeves, and other Types of Folding Cartons

Set-up Boxes

Common Styles of Stock Plastic Containers

Paper Bags

Plastic Bags

CHAPTER 11: POSTAL STANDARDS

Genenral Mail Classifications and Requirements

Size Requirements for Flat Mail

Postcard Paper Stock Requirements

Thickness Requirements for Flat Mail

Size Requirements for Packages

Rate Classifications and Delivery Time for Domestic Mail

Package Standards for Mailing

Extra USPS Services

Mail Piece Design Expertise

Postal Websites

CHAPTER 12: BAR CODE STANDARDS

General Standards for UPC Bar Codes

Guide to Color-Correct Bar Coding

Reflectance Values of Four-Color Combinations on Uncoated Stock

CHAPTER 13: PRINTING AND FINISHING

General Guide to Printing Processes

Trapping Tolerances

Types of Offset Lithography

Offset Inks

Varnishes and Protective Liquid Coatings

Glossy versus Matte Finishes

Proofing Methods

CHAPTER 14: GREENING GRAPHIC DESIGN

The Shift Toward Sustainable Practice

Sustainable Materials and Production for Print Design

Sustainable Vocabulary

Fiber Sourcing and Paper Production

Chain of Custody

Certifications

Paper Production

Recycled Paper

Paper from Mixed Sources

Printing

Guide to Environmentally Friendly Papers

CHAPTER 15: ONLINE DESIGN

Website Basics

Web Design Software

The World Wide Web Consortium

Creating a Website

Websafe Color Palette

Using Images Online

Typography on the Web

Working with Levels of Hierarchy

Building Websites

CHAPTER 16: CORE DESIGN JOBS

Websites

Identity Design and Logos

Brochures

Package Design

GLOSSARY

Package Design

RECOMMENDED READING

Package Design

PROCESS COLOR FINDER

Package Design

INDEX

Package Design

ABOUT THE AUTHORS

Package Design

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