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BOOKS > Advertising Today

Advertising Today
Design Library > Brand Design > Advertising
Advertising Today
저자/역자Warren Berger
언어영어
출판사Phaidon
연도2001
#광고_디자인 #소비사회 #대중문화 #브랜드_디자인
Design Library 2F
서가위치

현대카드 코멘트

1960년대부터 1990년대까지 세계적 광고 디자인 사례를 수록한 자료집. 소비사회에서 대중문화를 대변하는 광고의 역할을 고찰하고, 당시의 사회와 문화를 반영한 버거킹, 나이키 등의 전설적인 광고 디자인을 만날 수 있다.

목차

1. INTRODUCTION: WHY ADVERTISING MATTERS. HONESTLY.

2. WHEN ADS GOT SMART. - Featured interview:George Lois, a leader of the 1960s Creative Revolution

3. A NEW VISUAL LANGUAGE EMERGES. - Featured interview: Nizan Guanaes, founder of DM9 DDB Publicidade, Brazil

4. THE CINEMATIC NEW WAVE OF COMMERCIALS. - Featured interview: European commercial director Tarsem Singh

5. NIKE AND THE POSTMODERN AD REVOLUTION. - Featured interview: Jim Riswold, creative director at Wieden + Kennedy, Portland

6. THE RISE OF ”ODDVERTISING”. - Featured interview: John Hegarty, creative director at Bartle Bogle Hegarty, London

7. PUSHING THE LIMITS. - Featured interview: Italy's Oliviero Toscani of Benetton

8. THE FACES OF ADVERTISING - Featured interview: Jerry Seinfeld, American comedian and spokesperson for American Express

9. ADVERTISING AS AN AGENT OF SOCIAL CHANGE. - Featured interview:Doria Steedman of the Partnership for a Drug-Free America

10. THE NEW COMMANDMENTS. - Featured interview: Anita Santiago of Anita Santiago Advertising, Los Angeles

11. DREAMS OF CREAM. - Featured interview: Jeff Goodby of Goodby Silverstein, San Francisco (”Got Milk?”creator)

12. THE NEW GLOBAL HOT SPOTS. - Featured interview: Kitty Lun, communications executive and former creative director at Euro RSCG, Hong Kong

13. GUERRILLA ADVERTISING: TAKING IT TO THE STREETS. - Featured interview:Underground figure ”Jack Napier” of The Billboard Liberation Front

14. THE NEXT WAVE. - Featured interview: Esther Dyson, chairman of Edventure Holdings, New York; author and technology consultant

NOTES

ADVERTISING AGENCIES

CHRONOLOGY

BIBLIOGRAPHY

INDEX

1. INTRODUCTION: WHY ADVERTISING MATTERS. HONESTLY.

2. WHEN ADS GOT SMART. - Featured interview:George Lois, a leader of the 1960s Creative Revolution

3. A NEW VISUAL LANGUAGE EMERGES. - Featured interview: Nizan Guanaes, founder of DM9 DDB Publicidade, Brazil

4. THE CINEMATIC NEW WAVE OF COMMERCIALS. - Featured interview: European commercial director Tarsem Singh

5. NIKE AND THE POSTMODERN AD REVOLUTION. - Featured interview: Jim Riswold, creative director at Wieden + Kennedy, Portland

6. THE RISE OF ”ODDVERTISING”. - Featured interview: John Hegarty, creative director at Bartle Bogle Hegarty, London

7. PUSHING THE LIMITS. - Featured interview: Italy's Oliviero Toscani of Benetton

8. THE FACES OF ADVERTISING - Featured interview: Jerry Seinfeld, American comedian and spokesperson for American Express

9. ADVERTISING AS AN AGENT OF SOCIAL CHANGE. - Featured interview:Doria Steedman of the Partnership for a Drug-Free America

10. THE NEW COMMANDMENTS. - Featured interview: Anita Santiago of Anita Santiago Advertising, Los Angeles

11. DREAMS OF CREAM. - Featured interview: Jeff Goodby of Goodby Silverstein, San Francisco (”Got Milk?”creator)

12. THE NEW GLOBAL HOT SPOTS. - Featured interview: Kitty Lun, communications executive and former creative director at Euro RSCG, Hong Kong

13. GUERRILLA ADVERTISING: TAKING IT TO THE STREETS. - Featured interview:Underground figure ”Jack Napier” of The Billboard Liberation Front

14. THE NEXT WAVE. - Featured interview: Esther Dyson, chairman of Edventure Holdings, New York; author and technology consultant

NOTES

ADVERTISING AGENCIES

CHRONOLOGY

BIBLIOGRAPHY

INDEX

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